Social media for more traffic (1)

What social media is? How to use all these tools to increase your traffic and to interract with your potential clients? What should contain a great video to call to action? How much important is the video itself and the its message?
Related posts: How to use your videos as a strategic tool?

How to use your videos as a strategic tool?

This video contains some interesting and simple ideas about how to use a video to increase the web traffic on a web site. Use a demand or a call to action in your title, use key terms, localize your products or services here are only a few of these simple ideas. Then, there are answers to questions like:
- how to determine what keywords are appropriate for my video?
- how to write a great description for my video?
In addition, there are some ideas about how to track your marketing strategy.

Search engine marketing campaign mistakes

Here is an interesting video about how to avoid some frequently SEM campaign mistakes. He is focusing on:
- poor training on SEM;
- your SEO viability;
- ROI strategy;
- choosing wrong keywords;
- half-hearted effort;
- link bait;
- social networks;
- limited content;
- ranking analysis;
- stuffing;
- holistic thinking;
- industry trends.

Title tag, description tag explaned for SEO: exemples, ideas

Find out what is the importance of the title and description tags for your website from a SEO point of view. How to write a great description tag? Watch this video to find a lot of exemples about how to improve your position on search engines and how to write relevant page descriptions that increase your click rate.
Related posts: Title Tags for SEO
Meta description tag for beginners
How to write SEO friendly page titles?

Ideas for a SEO job interview

How to prepare an interview for a SEO job? Here are some useful ideas to use when you are preparing for a SEO job: use exemples (find out what kind of exemples), use domain knowledge (what that means?), communication skills (what kind?), knowledge about the company's competitors (more precisely?), knowledge and experience.

SEO pyramid: levels of a SEO approach

What are the most important things to do when we are talking about SEO? Watch this short video to find out what are the basis of a great SEO strategy. Watch this video to understand how content accessibility, keywords, links and social networking can improve your online visibility. A discussion about the SEO pyramid.
Related content: Hierarchy of Optimization with Bryan Eisenberg
Content Categorization for SEO. Site architecture

Keyword research - steps, structure, links

This short and concise video presents you some interesting ideas on how to implement step by step a keyword research using elements as the site's structure, content categories, keyword demand, internal link architecture. Watch this clear and well structured approach on keyword research.

Related posts: Build a long-tail keyword research!
Keyword Research - how it works?

Multivariate testing in Website Optimizer

Why should I make tests on my website? Can everything be tested? This video presents how to use Google Website Optimizer to test simultaniously multiple variables for a website in order to find the best combination of head line, images and other on-page elements. What are the needed steps to create my first experiment?
Watch this video to understand the basics - step by step - of multivariate testing and the use of Google Website Optimizer, a free tool that allows you to test multiple versions of the same page.
Related posts: Website Optimizer, What Should I Test?
Split-Testing on Low Traffic Sites: Bryan Eisenberg

Which are my great campaigns and keywords in AdWords? Use Google Analytics

(1:44)

Is it enought to know your CTR to decide which campaign is better? Find out quickly how to decide which keywords, campaigns are better using Google Analytics and its feature: compare the site average. Which visits perform better? Which keywords? A short and concise video.
Related posts: Google Analytics with AdWords for more useful data (how to use Google Analytics with your AdWords account?)
Use AdWords Conversion Tracking