Title tag, description tag explaned for SEO: exemples, ideas

Find out what is the importance of the title and description tags for your website from a SEO point of view. How to write a great description tag? Watch this video to find a lot of exemples about how to improve your position on search engines and how to write relevant page descriptions that increase your click rate.
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Meta description tag for beginners
How to write SEO friendly page titles?

Ideas for a SEO job interview

How to prepare an interview for a SEO job? Here are some useful ideas to use when you are preparing for a SEO job: use exemples (find out what kind of exemples), use domain knowledge (what that means?), communication skills (what kind?), knowledge about the company's competitors (more precisely?), knowledge and experience.

SEO pyramid: levels of a SEO approach

What are the most important things to do when we are talking about SEO? Watch this short video to find out what are the basis of a great SEO strategy. Watch this video to understand how content accessibility, keywords, links and social networking can improve your online visibility. A discussion about the SEO pyramid.
Related content: Hierarchy of Optimization with Bryan Eisenberg
Content Categorization for SEO. Site architecture

Keyword research - steps, structure, links

This short and concise video presents you some interesting ideas on how to implement step by step a keyword research using elements as the site's structure, content categories, keyword demand, internal link architecture. Watch this clear and well structured approach on keyword research.

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Keyword Research - how it works?

Multivariate testing in Website Optimizer

Why should I make tests on my website? Can everything be tested? This video presents how to use Google Website Optimizer to test simultaniously multiple variables for a website in order to find the best combination of head line, images and other on-page elements. What are the needed steps to create my first experiment?
Watch this video to understand the basics - step by step - of multivariate testing and the use of Google Website Optimizer, a free tool that allows you to test multiple versions of the same page.
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