Web analytics and web usability: current trends- Matt Bailey

(6:47)

Here is a short and interesting video about web analytics and web usability. Matt Bailey (at Small Business Marketing Unleashed in Texas) answers to questions about the most important web analytics indicators and about current trends in web analytics. To invest more in a good web analytics programme or in a web analyst? How important is to segment the information? Enjoy!

Google Analytics and Business Intelligence

A short introduction to Google Analytics. How to use this tool in order to achive your online goals? What are its main web analytcs indicators? Enjoy!

Continuous Improvement with J. Sterne and B. Eisenberg

by webmarketingtoday (7:31)

A great discussion about the importance of continuous improvement of a website with J. Sterne and B. Einsenberg. How are small businesses and larger ones regarding the continuous improvement of their websites? Is continuous improvement a cultural issue? Enjoy!
Related post: How to develop a content strategy?

Test Your Landing Pages with Tim Ash

by webmarketingtoday (7:22)

A short video on landing page testing: How to do a user-centered design? How to create a segment that identifies visitors? How to organize my website: by functional departments or by groups of visitors? How?

MC Hammer on Analytics

by chrisgemgnani (1:09)

MC Mammer at AlwaysOn Conference at Stanford: Analytics, at the end of the day, is going to be the engame."

Keyword Research Basics - Part 3

by smallbizonlinecoach (7:11)

Keyword Research Basics - Part 2

by smallbizonlinecoach (8:54)

Keyword Research Basics - Part 1

by smallbizonlinecoach (9:33)
Learn how to make a keyword reseach step by step. An useful video for beginners.

What to Test to Optimize Your Landing Pages

by webmarketingtoday (5:28)