Title tag, description tag explaned for SEO: exemples, ideas

Find out what is the importance of the title and description tags for your website from a SEO point of view. How to write a great description tag? Watch this video to find a lot of exemples about how to improve your position on search engines and how to write relevant page descriptions that increase your click rate.
Related posts: Title Tags for SEO
Meta description tag for beginners
How to write SEO friendly page titles?

Ideas for a SEO job interview

How to prepare an interview for a SEO job? Here are some useful ideas to use when you are preparing for a SEO job: use exemples (find out what kind of exemples), use domain knowledge (what that means?), communication skills (what kind?), knowledge about the company's competitors (more precisely?), knowledge and experience.

SEO pyramid: levels of a SEO approach


What are the most important things to do when we are talking about SEO? Watch this short video to find out what are the basis of a great SEO strategy. Watch this video to understand how content accessibility, keywords, links and social networking can improve your online visibility. A discussion about the SEO pyramid.
Related content: Hierarchy of Optimization with Bryan Eisenberg
Content Categorization for SEO. Site architecture

Keyword research - steps, structure, links


This short and concise video presents you some interesting ideas on how to implement step by step a keyword research using elements as the site's structure, content categories, keyword demand, internal link architecture. Watch this clear and well structured approach on keyword research.

Multivariate testing in Website Optimizer


Why should I make tests on my website? Can everything be tested? This video presents how to use Google Website Optimizer to test simultaniously multiple variables for a website in order to find the best combination of head line, images and other on-page elements. What are the needed steps to create my first experiment?
Watch this video to understand the basics - step by step - of multivariate testing and the use of Google Website Optimizer, a free tool that allows you to test multiple versions of the same page.
Related posts: Website Optimizer, What Should I Test?
Split-Testing on Low Traffic Sites: Bryan Eisenberg

Which are my great campaigns and keywords in AdWords? Use Google Analytics


(1:44)
Is it enought to know your CTR to decide which campaign is better? Find out quickly how to decide which keywords, campaigns are better using Google Analytics and its feature: compare the site average. Which visits perform better? Which keywords? A short and concise video.
Related posts: Google Analytics with AdWords for more useful data (how to use Google Analytics with your AdWords account?)
Use AdWords Conversion Tracking

Google Ad Planner: how to define your target audience


(2:25)
How to define my targets for a campaing? Watch this video with exemples to understand how to: establishing details regarding the geography (by state or/and by region), the language preference, demographics in terms of gender and age, online behavior (which website are they interested in?), keywords. A great media-planning lesson.
Related posts: Google Ad Planner: first steps in a better online campaign

The power of web analytics with Avinash Kaushik


(30:08)
A great video about the power of web analytics with Avinash Kaushik. Enjoy.
In this video Avinash is talking about the effectiveness of measurement of an ad in a magazine in comparison with an ad on a website. What are the advantages of an ad in terms of effectiveness? What is the story of his book “Web analytics – an hour a day”?
What are the advantages of Google Analytics in comparison with other web analytics tool?
What should I do with my keywords list? How to test these keywords? How to use Google Insights for Search to improve your web visibility?
Related post: Avinash Kaushik presents Enterprise Features for GAnalytics

Google Ad Planner: first steps in a better online campaign


(0:52)
Google Ad Planner is a combination of geograhphy, demographics, keywords and visited websites. Find out more about the 3 key challenges of this tool: reach, relevance and insights. Watch this short and concise video introduction in order to better organize your online campaigns.

---------------


(1:45)
Find out what what are the main features of Google Ad Planner. A short introduction to its structure and functionalities.
Read more about this: Google Ad Planner: how to define your target audience

How to calculate Return on Investment (ROI) in Google Analytics?


(3:38)
What is ROI (Return on Investment)? How to calculate ROI for your website? Watch this great video with exemples in order to understand and to use properly this financial indicator. Find out what is the relationship between number of impresions, clicks, CTR, total cost, average CPC, conversions, conversion rate, cost per corversion and profit per conversion in order to decide the best ROI for your business.

Advanced segmentation in Google Analytics: case studies


(5:39)
How to create advanced relevant segments using Google Analytics? Watch these videos to find out how to combine more variables in the same report.

(2:32)
How to create relevant segments using the last Google Analytics version? Here is an interesting video with exemples which presents how to create relevant segments in order to understand your visitors and to create personalized web analytics reports. Find out how to test all your segments.


(1:54)
How to create a custom report in Google Analytics?
Related post: Web Analytics: segment your data with J. Marshall

Use Motion charts in your Google Analytics account


(2:46)
Yes, motion charts are now available in your Google Analytics account. Find out how you can use and interprete your data using this option.

An here is another kind of presentation of the same... motion charts. Very funny.

Read more about motion charts on Google Analytics Blog.

Introduction to Google Analytics and web analytics


(9:07)
Here is an interesting step by step video on Google Analytics and web analytics. How to use and how to interprete the data from your Google Analytics account?
What is a visit on your site? What is bounce rate? What is the context of your data?
What are your traffic sources? Find out how many visitors are finding your site using keywords. Watch thisvideo to find out some interesting ideas regarding your paid keywords. How to segment the data? How to defines conversions goals for your site (a non-commercial or commercial)? Do you need to know about key performance indicators?
Related posts: Introduction to Web Analytics - John Marshall

How to decrease bounce rate? Use your web analytics data


(7:51)
What does bounce rate mean? How to decrease the bounce rate of your site? Watch this video to find out some great exemples and ideas to decrease the bounce rate. Watch this video to make more available your content (product) for your visitors (like in merchandising - "Merchandising is the process of exposing the product in the danger of being bought")... in other words find out how to put your content in the danger of being accessed.

Web analytics and the online success - Eric T. Peterson


(38:51)
Being in Rotterdam at e.day 07, Eric T. Peterson holds an interesting conference about web analytics and its importance for online success. What are the main steps to follow in order to extract useful results from your data? Is web analytics easy? How to use web analytics to improve your marketing online revenue? How many companies have a web analytics strategy? Do you want to know in details what RAMP is (Resources, Analysis, Multivariate testing, Process)? Watch this video to find out some interesting answers and stories from web analytics industry.
Related posts:
Measurement, Engagement and Attention with Eric T. Peterson
Website Optimizer, What Should I Test?
Web Analytics as a Career
Why analyse your website? - John Marshall

Why measure how people interact with videos? A web analytics approach with Eric Peterson


(5:13)
Why to measure how people interact with your videos? What are the main indicators to measure? What is the level of engagement for people who watch videos? How change all your video the interaction with your visitors? Watch this video with Eric Peterson to find out.
Related post: Measurement, Engagement and Attention with Eric T. Peterson

What is the story in your business? - Sally Falkow


(5:31)
What is the story of your business? Does every business has a story? How to discover the story? Why is important that your customers to know this story? Watch this short video in order to find out the answers for all these questions and how to develop your website content and your business presentation. A discussion about the importance of About us page. A video interview with a PR specialist.
Related post: How to develop a content strategy? Rebecca Lieb

Firefox extension for Google Analytics: how to add business data to Google Analytics account?


( 4:21)
How to give more context for your data from Google Analytics account? Find out what kind of data you can add with GA Notes to your account and how this Firefox add-on works. Watch a useful presentation about how to share important data in your Google Analytics account with your team or with your partners. Read more about this Firefox extension on the developer blog.

4Q: what are looking for your visitors on your website?


(9:51)
Here is an interesting video about 4Q, a free service which gives you the opportunity to know more about what yours visitors are looking for on your website and if they are pleased after their visit. A step by step video about why you should use this free tool.
Related post: Free 4Q Customer Service Survey - Jonathan Levitt
Landing page: how to create a customer oriented landing page?

Segment your visitors using 2 steps landing pages - Scott Brinker


(4:09)
How to segment your visitors using 2 steps landing pages in order to achieve higher conversion rates? What criteria to use in this segmentation process? What are the visitors' advantages of this technique which can double or triple your conversion rate? Watch this video with Scott Brinker to find out more.
Related posts: Creative ideas for landing pages with Scott Brinker
Landing page: how to create a customer oriented landing page?

Creative ideas for landing pages with Scott Brinker


(4:49)
Watch this short video with Dr. Wilson and Scott Brinker (a landing pages expert) to find out some interesting ways to develop creative landing pages for your website (more than head line, body copy and form) or... how to increase your conversion rate in a creative way in order to obtain more than the standard 3-4% conversion rate). Realising that "there are no rules in a landing page design" (Scott Brinker) find out real ways to improve your landing page's conversion rates like: multi-page landing experiences, rich media, etc.
Related posts: What to Test to Optimize Your Landing Pages
Test Your Landing Pages with Tim Ash
Website Optimizer, What Should I Test?

AdWords Quality Score: display and increase it using quality management basis


(3:29)
A short and interesting video about how to display the AdWords Quality Score from your AdWords account. It presents some ideas about how to use the quality management basis to create some keywords groups in order to increase your AdWords Quality Score (and in this way to decrease your current bids).
Related posts: Google Adwords Quality Score: improve it using a more specific landing page
How to increase your AdWords Quality Score?

Google Adwords Quality Score: improve it using a more specific landing page


(5:24)
This video contains an interesting case study about the importance of the landing page used in Google an AdWords campaign. The author presents 2 useful different cases in order to emphesize the elements of an optimised landing page for a better quality score. Watch this video to find out what on-page elements to optimize for a OK and Great Quality Score.
Related posts: How to increase your AdWords Quality Score?
Ad Quality and Quality Score for beginners

Google Adwords: How to set up your account step by step - Second part


(3:00)
This is the second video part about needed steps to set up a Google AdWords account. A step by step video for beginners.
Related post: Google Adwords: How to set up your account step by step - First part

Google Adwords: How to set up your account step by step - First part


(9:40)
A step by step video about how to set up your Google AdWords account. This is a short presentation that answers to all your questions about setting up an account: What solution to choose? A video for the very beginners.
Related post: Google Adwords: How to set up your account step by step - Second part
How to use Google AdWords for your business? First part

How to use Google Adwords for your business? First part


(9:29)
In this first part from this serie about Google AdWords you can find out what Google Adwords is, where appears its ads, how it works and that you can use it for your web site or blog (size doesn't matter). A step by step video tutorial full of exemples for the very beginners. Watch this video to understand the basics of Google AdWords program for advertisers and users. Read more about Google AdWords on Wikipedia.
Related posts: AdWords: how to set up a campaign?
How to use Google Adwords for your business? Second part

Landing page: how to create a customer oriented landing page?


(3:45)
Here is another interesting video made by Ralph Wilson about how to optimize your landing pages for a better experience of your visitors. In this video he's discussing with a landing pages specialist about how to create pages in order to warm up your visitors by presenting to them the benefits of buying and not only features regarding a specific product. Watch this video (with a lot of exemples) to find an interesting point of view about landing pages.
Related posts: What to Test to Optimize Your Landing Pages?
Test Your Landing Pages with Tim Ash

AdWords: which ad perfoms better? Split Test


(9:00)
Which AdWords ad performs better, not only in terms of CTR or Conversion rate, but in terms of real efficiency? Watch a step by step presentation of a split test tool. Try this useful tool for better decisions.

AdWords: how to set up a campaign?


(11:23)
How to set up an AdWords campaign? Watch this video to find out the needed steps and some tips for better results: naming campaigns, how to set up ad groups? How to avoid to be slapped by Google? Which keywords are working?
Related posts: Google Analytics with AdWords for more useful data
How to increase your AdWords Quality Score?

Google Analytics with AdWords for more useful data


(7:09)
How well your AdWords keywords perform? How to use Google Analytics with your AdWords account? This video presents you the needed steps in order to link your Google Analytics account to AdWords account. And then... how to create detailed reports for your AdWords campaigns?
Related posts: Ad Quality and Quality Score for beginners
Use AdWords conversion tracking

Ad Quality and Quality Score for beginners


(9:16)
Everybody discuss about AdWords in terms of Ad Quality, Quality Score, CPCs, but how many know what exactly is the relationship between all these parameters? Watch this recent great video (with exemples) from Google AdWords and you'll find the answer for:
What Quality Score is and how it affects your PPC and ad position (there is an easy to understand exemple with Tom and Mary :) )?
How affects keywords match your ad costs?
How important is the landing page (which have to have unic and useful content) in this equation?
How defines Google a high-quality ad in 3 words?
How to calculate an Ad position?
By what terms is the Quality Score determined?

Use AdWords Conversion Tracking


(3:22)
How useful is AdWords conversion tracking? How to set up actions? According to AdWords blog, website owners who use the AdWords conversion tracking have the possibility to choose to display the Google site stats logo on their conversion pages.
Related post: Google AdWords: Optimization Features for better results

Google AdWords: Optimization Features for better results


(2:43)
How to use properly Google's Advanced Optimization Features from your AdWords account? What ad serving option to chose under the Advanced Options heading: Optimize or Rotate? What Google recommends you to choose (last line of the text on page)? But Frank Rumbauskas (a Google-Certified AdWords Professional)? Watch this short video to find out!
Related post: Use AdWords Conversion Tracking

Improve your AdWords ClickThrough Rate


(3:44)
In this great video with a lot of exemples, Frank Rumbauskas - a Google-Certified AdWords Professional - begins this discussion by explaining what is Clickthrough Rate, how important is it in your AdWords account (more important than your bid price) and what is its impact on your AdWords campaign. So, watch this video to learn how to increase our clickthrough rate. It's a good idea to use my keywords in my title and content ad? How to use keyword feature? What keyword macro does?
R
elated post: How to increase your AdWords Quality Score?

seo4success background - banner


How to increase your AdWords Quality Score?


(5:44)
Here is a video regarding the Google AdWords services, a discussion about Google's slap and some ideas about how to fix this problem. What is and on what is based the Quality Score? How should look the landing page in terms of title page, meta description tag, meta keyword tag, keywords density, in order to obtain a good quality score? Why should I have more landing pages for a AdWords campaign?
Related posts: Improve your AdWords ClickThrough Rate
Ad Quality and Quality Score for beginners

Hierarchy of Optimization with Bryan Eisenberg


(3:39)
In this short and incomplete video, Bryan Eisenberg presents the levels of website optimization: functional level, accesible level, usable level, intuitive level and persuasive level. Which on of these is the most impactful and most difficult cu improve? At what level we should build confidence? A presentation full of web usability concepts.
Related posts: Website optimizer, what should I test?
Optimizing ecommerce product images with Bryan Eisenberg (a post regarding the persuavive level)
SEO pyramid: levels of a SEO approach

SEO for Beginners: keywords in URLs - J. Marshall second part


(3:37)
An interesting video for beginners about what should look the structure of an URL.

SEO for Beginners: Page Titles - J. Marshall first part


(3:42)
Find out how important are page titles from a SEO point of view. What is the best place to write your keywords in a title: at the beginning or...? How frequently should we use the name of our company in the title tags? Why?
Related posts: Title Tags for SEO
How to write SEO friendly page titles?
Google Search Engine Ranking Factors Survey from SEOmoz

5 What is an A/B test? How to do it? with John Marshall


(3:42)
According to wikipedia an A/B testing (also known as split testing) is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages.

In this great video J. Marshall discuss about the A/B test: why and how to do it for a website? Who have to decide which is the best website design: the visitors or the web designer? How to use A/B test to find out? Read more about how to effectively do an A/B free test using Google Optimizer and what we can test.
Related post: Website Optimizer, What Should I Test?

4 Web Analytics: segment your data with J. Marshall


(2:29)
Why is useful to segment your data? (should I?) This short video on data segmentation presents the advantages of this process. Find out how to segment data and why it is so important. Is it average strong enough to explaine the real visitor's behaviour? Read more useful exemples and details regarding web analytics data segmentation.

Is there any connection between Star Trek and data segmentation? Maybe...

Case study: Use Web Analytics to Maximize Your Website ROI - Part 2

(7:40)
This second video contains another interesting case study about a B2B website. The issue was that the paid search marketing program generated only a few costly leads. What was their approach for this problem and… what were the results? There is a diagram with all the important indicators for a better understanding: impressions, clicks, CPC, total cost, conversions, conversion rate, total conversions with their values before and after the improving program. What was the conversion rate before and after the analysis?
Related post: Case study: Use Web Analytics to Maximize Your Website ROI - Part 1

Case study: Use Web Analytics to Maximize Your Website ROI - Part 1


(7:47)
This interesting video contains a case study (B2C) regarding the improvement of ROI (return of investment) on internet marketing spend using web analytics. How to translate the business goals into website goals? What is the process? What are the steps? In this first case study the issue is (a B2C ecommerce website) how to reduce the cost-per-transaction and not about how to generate traffic. Their first approach was to segment the marketing channels and the traffic sources. What were their next steps? What were the results? How looks the graphs of this process at the end of which the average cost per transaction was reduced for 5 times?
Next video contains a B2B case study.

What Is The Marketing Value of Blogs?


(5:13)
Here is another interesting interview about blogging. In this video Ralph Wilson is talking with Amanda Wattlington about blogs in general and about how and why to include a blog in your marketing mix. One of the main advantages is the interaction of our costumers with our company and then the availability of a informal face of the brand. What are the needed steps to use blogging as a part of marketing mix is another interesant question. Watch this video to find out more. Read more ideas to improve your marketing blog.

3 Funnel Analysis with Web Analytics


In this great 3:16 min video we find out what is a funnel analysis (a stage by stage view of visitors) for a website. How could we use funnel model to reduce the abandonment from each stage (or to increase the number of conversions)? What group of visitors (source, keywords, campaings) converts better? Which pages on a specific website convert? Which not?
Read more about funnel analysis and see useful examples.

Find out how to use funnel analysis to improve your website using Google Analytics (4 steps to site optimisation).

The Power of Bounce Rate with Avinash Kaushik


(4:46)
A great video about bounce rate: what does it mean? How to read this metric? A high bounce rate could mean that the structure, the content of that page is not appropriate? How did the visitors enter on that page? There is any connection between a specific keyword (used by visitors to find my website) and the content of that page? Read how to improve your bounce rate.

Web 2.0 Analytics: How to Measure Social Media? with Jim Sterne


by SESConferenceExpo (2:16)
What are the main indicators in web 2.0 analytics? This is a great video with Jim Sterne who talks about 4 indicators: behavior on my website, business outcomes, attitude in my website and attitude in the blogosphere. What are the questions to ask regarding my website impact? How to measure the social media impact?
How should be a website using the statements of Steve Krug (Don't make me think! a book about human computer interaction and web usability) and Bryan Eisenberg, John Quarto-vonTivadar, Lisa T. Davis (Always be testing a guide to Google Web Optimizer) ? Enjoy this video!

What is Web 2.0? Content? Community? Tools?


(3:32)
A great video about web 2.0. A video with the definition of web 2.0 made by more than 10 top internet personalities: Tony Perkins, Scott Milener, Aaron Cohen, Tim O'Reilly, ... Shortly, web 2.0 is: search, tools or applications, content, community, value added by users,

2 Introduction to Web Analytics - John Marshall


by InteractiveAlex (2:30)
This time John Marshall talks about the difference between web stats and web analytics. Enjoy.
Related posts: Introduction to Google Analytics and web analytics
Web Analytics as a Career

1 Why analyse your website? - John Marshall


by InteractiveAlex (2:37)
Here is a short and interesting video with John Marshall who worked for clicktracks.com: What is the purpose of web analytics? Any site could be improved. A great video for those who want to understand the necessity of using web analytics for their websites. Watch more videos with John Marshall on this blog.

Why web analytics are important?


(1:29)
Here is a short presentation of web analytics advantages. Why we need to use web analytics for our web site?
Related posts: Introduction to Web Analytics - John Marshall
The power of web analytics with Avinash Kaushik

Web Analytics as a Career


by WAAWebmanager (2:10)
How is a career in web analytics field? How are the people that work in this field? and... many more.

Web analytics and web usability: current trends- Matt Bailey


(6:47)
Here is a short and interesting video about web analytics and web usability. Matt Bailey (at Small Business Marketing Unleashed in Texas) answers to questions about the most important web analytics indicators and about current trends in web analytics. To invest more in a good web analytics programme or in a web analyst? How important is to segment the information? Enjoy!

Google Analytics and Business Intelligence


A short introduction to Google Analytics. How to use this tool in order to achive your online goals? What are its main web analytcs indicators? Enjoy!

Continuous Improvement with J. Sterne and B. Eisenberg


by webmarketingtoday (7:31)
A great discussion about the importance of continuous improvement of a website with J. Sterne and B. Einsenberg. How are small businesses and larger ones regarding the continuous improvement of their websites? Is continuous improvement a cultural issue? Enjoy!
Related post: How to develop a content strategy?

Test Your Landing Pages with Tim Ash


by webmarketingtoday (7:22)
A short video on landing page testing: How to do a user-centered design? How to create a segment that identifies visitors? How to organize my website: by functional departments or by groups of visitors? How?

SEO Best Practices and Tips - Google Webmaster Tools 2


By CatfishSEO
Part 2 of Ray \"Catfish\" Comstock speaking at OMS in San Diego of February 2008. Catfish discusses SEO best practices and specifically how to leverage data from Google Webmaster Tools for an ...

SEO Best Practices and Tips - Google Webmaster Tools

by CatfishSEO
Ray \"Catfish\" Comstock speaking at OMS in San Diego of February 2008, discusses SEO best practices and specifically how to leverage data from Google Webmaster Tools for an ongoing SEO campaign.

Free 4Q Customer Service Survey - Jonathan Levitt


by webmarketingtoday (6:40)
Why people are coming to your site? Here is a short description of 4Q, a free website survey solution which uses a direct approach regarding the comunication with the visitors in contrast with web analytics solutions. This service helps you to know more about visitors that come to your site using 4 simple questions (4Q):
1. How satisfied are you overall?
2. What are you here to do (with 6 choices)?
3. Were you able to complete your task?
4. If 'yes' what was strong about your experience? If was 'not' why?
Watch this video to find out how this service is working.
Related posts: Landing page: how to create a customer oriented landing page?
What to Test to Optimize Your Landing Pages?

The 'Mom Test' for Website Usability Testing with Matt Bailey


by webmarketingtoday (5:16)
A few words about the MOM TEST and how to use it to improve our website.

Split-Testing on Low Traffic Sites: Bryan Eisenberg

by webmarketingtoday (8:36)
A short video on testing with Bryan Eisenberg (San Francisco at e-Metrics Web Marketing Optimisation Summit). How to use variables to improve a web site? What kind of variables could we use? What are the elements with impact for my web site to test? Comparation between Taguchi method of experiments (the main assumptions: variables that make impact, interaction between variables) with full factorial for web testing. For how much time should I test my web site which is a low traffic site? This video includes a few words about hierarchy of optimisation: most persuasive (better product images, better product descriprions, better copy, videos), intuitive level (conficence building: point of action assurances)

Keyword Research - how it works?


by videosblue78
Here is an interesting and detailed video about keyword research and not only. How it works? A disscusion about good keywords and bad keywords, keyword rules. Where should I use the keywords on my web site? Enjoy!

Geotargeting for Multi-Country Sites with Adam Lasnik


by webmarketingtoday
A video about geotargeting for web sites with content in more than one language. A discussion about Geotargeting tool within Google webmaster tools. Solutions for content in different languages: top level domains, subdirectories, subdomains.

Measurement, Engagement and Attention with Eric Peterson


by Jeremiah Owyang (12:22)
This is a greeeat video with Eric T. Peterson about visitors' engagement, measurement and attention. Why is so important to know all of these things about your visitors? A great interview about the website efficiency.
Related post: Why measure how people interact with videos? A web analytics approach with Eric Peterson

How to Write a Killer PPC Ad? - Mona Elesseily


(7:27)
A short video with ideas about how to write, how to test different versions of a PPC ad. What means to have a spacy ad? Should we have more than only one version for our PPC ad?
Related posts: How to calculate Return on Investment (ROI) in Google Analytics?
Pay Per Click (PPC) Explained - Do's and Don'ts

Pay Per Click (PPC) Explained - Do's and Don'ts


by eyeflowseo (4:33)
Watch his short video with exemples to find out more about Pay Per Click (PPC).

Optimizing Ecommerce Product Images with Bryan Eisenberg


by webmarketingtoday (6:53)
A short video on testing and on the importance of context for an image product. What makes a good product image?

Website Optimizer, What Should I Test?


by Google (1:03:13)
This video is a great introduction to Google Website Optimizer and to testing best practices. How to choose the design of a landing page that converts better? What means to test, to optimize my web pages? How to optimize my content to increase the effectiveness of your web site? What is the relationship between Google Adwords, Google Analytics and Google Website Optimizer? Experimentation ideas that could be used to improve a website (independent variables): copy, testimonials, coupons, color, fonts, sizes, layout, form fields, headline, images, call to action. What are the best practices in web marketing experimentation? What are the main groups of buyers? How they buy? How could I improve my website for these different groups of buyers?
Levels of pyramid optimization (0:35:53):
  • functional
  • accesible
  • usable
  • intuitive
  • persuasive
Formulas for better results (0:38:18):
  • product images tell a story
  • test your headlines and copy
  • forms and pint of action
  • calls to action - get them to click
  • don't make them wait
3 ways to test headlines (0:43:23):
  • test fractions or percentages to prove your claim
  • test asking questions in the headline
  • test self-focused (we) versus costumer-focused text (you)
Words really do matter: 12 great ideas to test your text (0:45:14):
  • test the offer itself
  • test long vs. short and formating (bullets vs. block text)
  • text long vs. short sentences and paragraphs
  • text punctuation - do dashes work better than comas or ellipses
  • test ordering the copy with charts or copy with pix or block copy with bullets. Which comes first?
  • test placement of copy on the page
Optimizing forms with point of action (0:47:12).
Add to cart buttons and more: 8 variables, including (0:48:58): wording, shape, size, style, icon, color, location, legibility.
Read more ideas to improve your website effectiveness (64 tips) using Google Website Optimizer.
Related posts: Creative ideas for landing pages with Scott Brinker
Landing page: How to create a customer oriented landing page?

A Small Business Approach to Web Analytics: John Marshall


by webmarketingtoday
This is another great introduction to web analytics (with John Marshall from clicktracks) for small business owners. What's wrong with web analytics? How to use a web analytics tool? PPC or organic listing? Some great web analytics tools. What is the real problem in web analytics area: to have the best tool or to have somebody (a web analytics consultant) to read the graphs, the indicators? Do we have the appropriate mindset for web analytics? Read more on web analytics on this blog.

Removing your content from Google: Matt Cutts discusses webmaster tools


by Google
A great video with Matt Cutts on webmaster tools. How to use .httacces file to restrict bots to crawl a specific part of my web site? Useful spider meta commands and instances: meta name=”robots” content=”index”, meta name=”robots” content=”follow”, meta name=”robots” content=”noindex“, meta name=”robots” content=”nofollow”, meta name=”robots” content=”noindex,nofollow”, meta name=”robots” content=”noarchive".

Introduction to web analytics with Jim Sterne of eMetrics


by webmarketingtoday
An interesting video on web analytics for beginners: How to use ?, Why to use? , What is it? What means to have a successful website from web analytics perspective? What are the main web analytics indicators?

Diagnose crawling with Google Webmaster Tools


by webmarketingtoday
What is an robots.txt file? How to use robots.txt? How to block a part of my website from crawling? Diagnose your website problems using Google webmaster tools.

Geotargeting: How to optimize for local search?


by webmarketingtoday
How local search works? Local search works better than yellow pages? How to optimize your website for local search? Local search tips. Read more on local search. How to add a searchable map to my website?

Analytics Can Help Content Work Better


by webmarketingtoday
Is your content effective? Is my content useful and easy to read/understand? What are the main web analytics indicators? How do I determine my website's effectiveness? What are Google Analytics features ? How to benchmark my website? How to improve the conversion rate?

How to develop a content strategy? Rebecca Lieb

by webmarketingtoday
A video about how and why to write content for your web site. What to do to have a fresh web site and not a broshure-ware?
Related post: Continuous improvement with J. Sterne

Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik


by webmarketingtoday
A great video on SEO from a web analyst point of view. Keywords or key phrases? What is the average number of keywords in a query? Long tail? How to choose appropriate keywords for my e-business? Search engine optimisation is a long term or short strategy? How to use the long tail theory for your web site (for organic and paid web traffic)?

How do the Search Engines Decide How Web Sites Rank?


by EcommerceApprentice
A short video about search engines algorithm from historical point of view. He's discussing about the power of using a real, valuable anchor text and about link popularity, link reputation and Page Rank.

Backlink checker with anchor text, nofollow link in CSV format

Backlink checker with anchor text



When we build our presence online using SEO techniques we need a method of checking how many backlinks you have.
Here is an advanced backlink checker that checks PR, Anchor Text, Anchor Type, NoFollow and the number of other links on the page your link is on!
You put in your URL and you'll have:



  • backlink URL


  • backlink homepage pagerank


  • backlink page pagerank


  • backlink site incoming links


  • nofollow: yes/no


  • anchor text
and you can export all of these to CSV and track them monthly.



You can use this one if the link above doesn't work anymore:




- backlink checker from seoheap.com (very good). In plus, there are some other webmaster tools.
- backlink watch (it's working really well) or
- bluebacklinks