Firefox extension for Google Analytics: how to add business data to Google Analytics account?


( 4:21)
How to give more context for your data from Google Analytics account? Find out what kind of data you can add with GA Notes to your account and how this Firefox add-on works. Watch a useful presentation about how to share important data in your Google Analytics account with your team or with your partners. Read more about this Firefox extension on the developer blog.

4Q: what are looking for your visitors on your website?


(9:51)
Here is an interesting video about 4Q, a free service which gives you the opportunity to know more about what yours visitors are looking for on your website and if they are pleased after their visit. A step by step video about why you should use this free tool.
Related post: Free 4Q Customer Service Survey - Jonathan Levitt
Landing page: how to create a customer oriented landing page?

Segment your visitors using 2 steps landing pages - Scott Brinker


(4:09)
How to segment your visitors using 2 steps landing pages in order to achieve higher conversion rates? What criteria to use in this segmentation process? What are the visitors' advantages of this technique which can double or triple your conversion rate? Watch this video with Scott Brinker to find out more.
Related posts: Creative ideas for landing pages with Scott Brinker
Landing page: how to create a customer oriented landing page?

Creative ideas for landing pages with Scott Brinker


(4:49)
Watch this short video with Dr. Wilson and Scott Brinker (a landing pages expert) to find out some interesting ways to develop creative landing pages for your website (more than head line, body copy and form) or... how to increase your conversion rate in a creative way in order to obtain more than the standard 3-4% conversion rate). Realising that "there are no rules in a landing page design" (Scott Brinker) find out real ways to improve your landing page's conversion rates like: multi-page landing experiences, rich media, etc.
Related posts: What to Test to Optimize Your Landing Pages
Test Your Landing Pages with Tim Ash
Website Optimizer, What Should I Test?

AdWords Quality Score: display and increase it using quality management basis


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A short and interesting video about how to display the AdWords Quality Score from your AdWords account. It presents some ideas about how to use the quality management basis to create some keywords groups in order to increase your AdWords Quality Score (and in this way to decrease your current bids).
Related posts: Google Adwords Quality Score: improve it using a more specific landing page
How to increase your AdWords Quality Score?

Google Adwords Quality Score: improve it using a more specific landing page


(5:24)
This video contains an interesting case study about the importance of the landing page used in Google an AdWords campaign. The author presents 2 useful different cases in order to emphesize the elements of an optimised landing page for a better quality score. Watch this video to find out what on-page elements to optimize for a OK and Great Quality Score.
Related posts: How to increase your AdWords Quality Score?
Ad Quality and Quality Score for beginners

Google Adwords: How to set up your account step by step - Second part


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This is the second video part about needed steps to set up a Google AdWords account. A step by step video for beginners.
Related post: Google Adwords: How to set up your account step by step - First part

Google Adwords: How to set up your account step by step - First part


(9:40)
A step by step video about how to set up your Google AdWords account. This is a short presentation that answers to all your questions about setting up an account: What solution to choose? A video for the very beginners.
Related post: Google Adwords: How to set up your account step by step - Second part
How to use Google AdWords for your business? First part

How to use Google Adwords for your business? First part


(9:29)
In this first part from this serie about Google AdWords you can find out what Google Adwords is, where appears its ads, how it works and that you can use it for your web site or blog (size doesn't matter). A step by step video tutorial full of exemples for the very beginners. Watch this video to understand the basics of Google AdWords program for advertisers and users. Read more about Google AdWords on Wikipedia.
Related posts: AdWords: how to set up a campaign?
How to use Google Adwords for your business? Second part

Landing page: how to create a customer oriented landing page?


(3:45)
Here is another interesting video made by Ralph Wilson about how to optimize your landing pages for a better experience of your visitors. In this video he's discussing with a landing pages specialist about how to create pages in order to warm up your visitors by presenting to them the benefits of buying and not only features regarding a specific product. Watch this video (with a lot of exemples) to find an interesting point of view about landing pages.
Related posts: What to Test to Optimize Your Landing Pages?
Test Your Landing Pages with Tim Ash

AdWords: which ad perfoms better? Split Test


(9:00)
Which AdWords ad performs better, not only in terms of CTR or Conversion rate, but in terms of real efficiency? Watch a step by step presentation of a split test tool. Try this useful tool for better decisions.

AdWords: how to set up a campaign?


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How to set up an AdWords campaign? Watch this video to find out the needed steps and some tips for better results: naming campaigns, how to set up ad groups? How to avoid to be slapped by Google? Which keywords are working?
Related posts: Google Analytics with AdWords for more useful data
How to increase your AdWords Quality Score?

Google Analytics with AdWords for more useful data


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How well your AdWords keywords perform? How to use Google Analytics with your AdWords account? This video presents you the needed steps in order to link your Google Analytics account to AdWords account. And then... how to create detailed reports for your AdWords campaigns?
Related posts: Ad Quality and Quality Score for beginners
Use AdWords conversion tracking

Ad Quality and Quality Score for beginners


(9:16)
Everybody discuss about AdWords in terms of Ad Quality, Quality Score, CPCs, but how many know what exactly is the relationship between all these parameters? Watch this recent great video (with exemples) from Google AdWords and you'll find the answer for:
What Quality Score is and how it affects your PPC and ad position (there is an easy to understand exemple with Tom and Mary :) )?
How affects keywords match your ad costs?
How important is the landing page (which have to have unic and useful content) in this equation?
How defines Google a high-quality ad in 3 words?
How to calculate an Ad position?
By what terms is the Quality Score determined?

Use AdWords Conversion Tracking


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How useful is AdWords conversion tracking? How to set up actions? According to AdWords blog, website owners who use the AdWords conversion tracking have the possibility to choose to display the Google site stats logo on their conversion pages.
Related post: Google AdWords: Optimization Features for better results

Google AdWords: Optimization Features for better results


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How to use properly Google's Advanced Optimization Features from your AdWords account? What ad serving option to chose under the Advanced Options heading: Optimize or Rotate? What Google recommends you to choose (last line of the text on page)? But Frank Rumbauskas (a Google-Certified AdWords Professional)? Watch this short video to find out!
Related post: Use AdWords Conversion Tracking