How to use your videos as a strategic tool?



This video contains some interesting and simple ideas about how to use a video to increase the web traffic on a web site. Use a demand or a call to action in your title, use key terms, localize your products or services here are only a few of these simple ideas. Then, there are answers to questions like:
- how to determine what keywords are appropriate for my video?
- how to write a great description for my video?
In addition, there are some ideas about how to track your marketing strategy.

Search engine marketing campaign mistakes


Here is an interesting video about how to avoid some frequently SEM campaign mistakes. He is focusing on:
- poor training on SEM;
- your SEO viability;
- ROI strategy;
- choosing wrong keywords;
- half-hearted effort;
- link bait;
- social networks;
- limited content;
- ranking analysis;
- stuffing;
- holistic thinking;
- industry trends.