The impact of sponsored link campaigns

This is a study by XiTi Monitor on the impact of sponsored link campaigns. In February 2008, 26% of all visits to a web site offering online sales were generated on average by sponsored links. Natural access remained in the lead with 62% of visits while 11% of traffic came from other types of campaigns. The same study talks about the impact of Google AdWords and Yahoo! Search Marketing platforms. Find out more about this study.

No comments: