Keyword research

What is the first step in a keyword research? Use a web analytics tool instread of using server logs |Use keyword tools like wordtracker, quintura, compete, google adwords or visit competing web sites to find and create keywords groups | Keyword specification using: location, prices, transactional terms, informational terms, local keywords, size, colors, styles, states of being, politics terms, religion terms | Ranking for new vs. related keywords | Use the keywords long tail
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