How to Write a Killer PPC Ad? - Mona Elesseily

(7:27)

A short video with ideas about how to write, how to test different versions of a PPC ad. What means to have a spacy ad? Should we have more than only one version for our PPC ad?
Related posts: How to calculate Return on Investment (ROI) in Google Analytics?
Pay Per Click (PPC) Explained - Do's and Don'ts