A Small Business Approach to Web Analytics: John Marshall


by webmarketingtoday
This is another great introduction to web analytics (with John Marshall from clicktracks) for small business owners. What's wrong with web analytics? How to use a web analytics tool? PPC or organic listing? Some great web analytics tools. What is the real problem in web analytics area: to have the best tool or to have somebody (a web analytics consultant) to read the graphs, the indicators? Do we have the appropriate mindset for web analytics? Read more on web analytics on this blog.

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