by webmarketingtoday (8:36)
A short video on testing with Bryan Eisenberg (San Francisco at e-Metrics Web Marketing Optimisation Summit). How to use variables to improve a web site? What kind of variables could we use? What are the elements with impact for my web site to test? Comparation between Taguchi method of experiments (the main assumptions: variables that make impact, interaction between variables) with full factorial for web testing. For how much time should I test my web site which is a low traffic site? This video includes a few words about hierarchy of optimisation: most persuasive (better product images, better product descriprions, better copy, videos), intuitive level (conficence building: point of action assurances)
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