AdWords Quality Score: display and increase it using quality management basis

(3:29)

A short and interesting video about how to display the AdWords Quality Score from your AdWords account. It presents some ideas about how to use the quality management basis to create some keywords groups in order to increase your AdWords Quality Score (and in this way to decrease your current bids).
Related posts: Google Adwords Quality Score: improve it using a more specific landing page
How to increase your AdWords Quality Score?