Landing page: how to create a customer oriented landing page?

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Here is another interesting video made by Ralph Wilson about how to optimize your landing pages for a better experience of your visitors. In this video he's discussing with a landing pages specialist about how to create pages in order to warm up your visitors by presenting to them the benefits of buying and not only features regarding a specific product. Watch this video (with a lot of exemples) to find an interesting point of view about landing pages.
Related posts: What to Test to Optimize Your Landing Pages?
Test Your Landing Pages with Tim Ash