Introduction to Google Analytics and web analytics


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Here is an interesting step by step video on Google Analytics and web analytics. How to use and how to interprete the data from your Google Analytics account?
What is a visit on your site? What is bounce rate? What is the context of your data?
What are your traffic sources? Find out how many visitors are finding your site using keywords. Watch thisvideo to find out some interesting ideas regarding your paid keywords. How to segment the data? How to defines conversions goals for your site (a non-commercial or commercial)? Do you need to know about key performance indicators?
Related posts: Introduction to Web Analytics - John Marshall

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