Multivariate testing in Website Optimizer


Why should I make tests on my website? Can everything be tested? This video presents how to use Google Website Optimizer to test simultaniously multiple variables for a website in order to find the best combination of head line, images and other on-page elements. What are the needed steps to create my first experiment?
Watch this video to understand the basics - step by step - of multivariate testing and the use of Google Website Optimizer, a free tool that allows you to test multiple versions of the same page.
Related posts: Website Optimizer, What Should I Test?
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