SEO4success: November 2008

Which are my great campaigns and keywords in AdWords? Use Google Analytics

(1:44)

Is it enought to know your CTR to decide which campaign is better? Find out quickly how to decide which keywords, campaigns are better using Google Analytics and its feature: compare the site average. Which visits perform better? Which keywords? A short and concise video.
Related posts: Google Analytics with AdWords for more useful data (how to use Google Analytics with your AdWords account?)
Use AdWords Conversion Tracking

Avinash Kaushik presents Enterprise Features for GAnalytics

(23:12)

Google Ad Planner: how to define your target audience

(2:25)

How to define my targets for a campaing? Watch this video with exemples to understand how to: establishing details regarding the geography (by state or/and by region), the language preference, demographics in terms of gender and age, online behavior (which website are they interested in?), keywords. A great media-planning lesson.
Related posts: Google Ad Planner: first steps in a better online campaign

The power of web analytics with Avinash Kaushik

(30:08)

A great video about the power of web analytics with Avinash Kaushik. Enjoy.
In this video Avinash is talking about the effectiveness of measurement of an ad in a magazine in comparison with an ad on a website. What are the advantages of an ad in terms of effectiveness? What is the story of his book “Web analytics – an hour a day”?
What are the advantages of Google Analytics in comparison with other web analytics tool?
What should I do with my keywords list? How to test these keywords? How to use Google Insights for Search to improve your web visibility?

Google Ad Planner: first steps in a better online campaign

(0:52)

Google Ad Planner is a combination of geograhphy, demographics, keywords and visited websites. Find out more about the 3 key challenges of this tool: reach, relevance and insights. Watch this short and concise video introduction in order to better organize your online campaigns.

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(1:45)

Find out what what are the main features of Google Ad Planner. A short introduction to its structure and functionalities.
Read more about this: Google Ad Planner: how to define your target audience

How to calculate Return on Investment (ROI) in Google Analytics?

(3:38)

What is ROI (Return on Investment)? How to calculate ROI for your website? Watch this great video with exemples in order to understand and to use properly this financial indicator. Find out what is the relationship between number of impresions, clicks, CTR, total cost, average CPC, conversions, conversion rate, cost per corversion and profit per conversion in order to decide the best ROI for your business.

Advanced segmentation in Google Analytics: case studies

(5:39)

How to create advanced relevant segments using Google Analytics? Watch these videos to find out how to combine more variables in the same report.

(2:32)

How to create relevant segments using the last Google Analytics version? Here is an interesting video with exemples which presents how to create relevant segments in order to understand your visitors and to create personalized web analytics reports. Find out how to test all your segments.

(1:54)

How to create a custom report in Google Analytics?

Use Motion charts in your Google Analytics account

(2:46)

Yes, motion charts are now available in your Google Analytics account. Find out how you can use and interprete your data using this option.

An here is another kind of presentation of the same... motion charts. Very funny.

Read more about motion charts on Google Analytics Blog.

Introduction to Google Analytics and web analytics

(9:07)

Here is an interesting step by step video on Google Analytics and web analytics. How to use and how to interprete the data from your Google Analytics account?
What is a visit on your site? What is bounce rate? What is the context of your data?
What are your traffic sources? Find out how many visitors are finding your site using keywords. Watch thisvideo to find out some interesting ideas regarding your paid keywords. How to segment the data? How to defines conversions goals for your site (a non-commercial or commercial)? Do you need to know about key performance indicators?
Related posts: Introduction to Web Analytics - John Marshall

How to decrease bounce rate? Use your web analytics data

(7:51)

What does bounce rate mean? How to decrease the bounce rate of your site? Watch this video to find out some great exemples and ideas to decrease the bounce rate. Watch this video to make more available your content (product) for your visitors (like in merchandising - "Merchandising is the process of exposing the product in the danger of being bought")... in other words find out how to put your content in the danger of being accessed.

Related posts: The Power of Bounce Rate with Avinash Kaushik

Web analytics and the online success - Eric T. Peterson

(38:51)

Being in Rotterdam at e.day 07, Eric T. Peterson holds an interesting conference about web analytics and its importance for online success. What are the main steps to follow in order to extract useful results from your data? Is web analytics easy? How to use web analytics to improve your marketing online revenue? How many companies have a web analytics strategy? Do you want to know in details what RAMP is (Resources, Analysis, Multivariate testing, Process)? Watch this video to find out some interesting answers and stories from web analytics industry.
Related posts: Measurement, Engagement and Attention with Eric T. Peterson
Website Optimizer, What Should I Test?
Web Analytics as a Career
Why analyse your website? - John Marshall

Why measure how people interact with videos? A web analytics approach with Eric Peterson

(5:13)

Why to measure how people interact with your videos? What are the main indicators to measure? What is the level of engagement for people who watch videos? How change all your video the interaction with your visitors? Watch this video with Eric Peterson to find out.
Related post: Measurement, Engagement and Attention with Eric T. Peterson

What is the story in your business? - Sally Falkow

(5:31)

What is the story of your business? Does every business has a story? How to discover the story? Why is important that your customers to know this story? Watch this short video in order to find out the answers for all these questions and how to develop your website content and your business presentation. A discussion about the importance of About us page. A video interview with a PR specialist.
Related post: How to develop a content strategy? Rebecca Lieb

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