3 Funnel Analysis with Web Analytics


In this great 3:16 min video we find out what is a funnel analysis (a stage by stage view of visitors) for a website. How could we use funnel model to reduce the abandonment from each stage (or to increase the number of conversions)? What group of visitors (source, keywords, campaings) converts better? Which pages on a specific website convert? Which not?
Read more about funnel analysis and see useful examples.

Find out how to use funnel analysis to improve your website using Google Analytics (4 steps to site optimisation).

No comments: