What is the story in your business? - Sally Falkow

(5:31)

What is the story of your business? Does every business has a story? How to discover the story? Why is important that your customers to know this story? Watch this short video in order to find out the answers for all these questions and how to develop your website content and your business presentation. A discussion about the importance of About us page. A video interview with a PR specialist.
Related post: How to develop a content strategy? Rebecca Lieb

Firefox extension for Google Analytics: how to add business data to Google Analytics account?

( 4:21)

How to give more context for your data from Google Analytics account? Find out what kind of data you can add with GA Notes to your account and how this Firefox add-on works. Watch a useful presentation about how to share important data in your Google Analytics account with your team or with your partners. Read more about this Firefox extension on the developer blog.

4Q: what are looking for your visitors on your website?

(9:51)

Here is an interesting video about 4Q, a free service which gives you the opportunity to know more about what yours visitors are looking for on your website and if they are pleased after their visit. A step by step video about why you should use this free tool.
Related post: Free 4Q Customer Service Survey - Jonathan Levitt
Landing page: how to create a customer oriented landing page?

Segment your visitors using 2 steps landing pages - Scott Brinker

(4:09)

How to segment your visitors using 2 steps landing pages in order to achieve higher conversion rates? What criteria to use in this segmentation process? What are the visitors' advantages of this technique which can double or triple your conversion rate? Watch this video with Scott Brinker to find out more.
Related posts: Creative ideas for landing pages with Scott Brinker
Landing page: how to create a customer oriented landing page?

Creative ideas for landing pages with Scott Brinker

(4:49)

Watch this short video with Dr. Wilson and Scott Brinker (a landing pages expert) to find out some interesting ways to develop creative landing pages for your website (more than head line, body copy and form) or... how to increase your conversion rate in a creative way in order to obtain more than the standard 3-4% conversion rate). Realising that "there are no rules in a landing page design" (Scott Brinker) find out real ways to improve your landing page's conversion rates like: multi-page landing experiences, rich media, etc.
Related posts: What to Test to Optimize Your Landing Pages
Test Your Landing Pages with Tim Ash
Website Optimizer, What Should I Test?

AdWords Quality Score: display and increase it using quality management basis

(3:29)

A short and interesting video about how to display the AdWords Quality Score from your AdWords account. It presents some ideas about how to use the quality management basis to create some keywords groups in order to increase your AdWords Quality Score (and in this way to decrease your current bids).
Related posts: Google Adwords Quality Score: improve it using a more specific landing page
How to increase your AdWords Quality Score?

Google Adwords Quality Score: improve it using a more specific landing page

(5:24)

This video contains an interesting case study about the importance of the landing page used in Google an AdWords campaign. The author presents 2 useful different cases in order to emphesize the elements of an optimised landing page for a better quality score. Watch this video to find out what on-page elements to optimize for a OK and Great Quality Score.
Related posts: How to increase your AdWords Quality Score?
Ad Quality and Quality Score for beginners

Google Adwords: How to set up your account step by step - Second part

(3:00)

This is the second video part about needed steps to set up a Google AdWords account. A step by step video for beginners.
Related post: Google Adwords: How to set up your account step by step - First part

Google Adwords: How to set up your account step by step - First part

(9:40)

A step by step video about how to set up your Google AdWords account. This is a short presentation that answers to all your questions about setting up an account: What solution to choose? A video for the very beginners.
Related post: Google Adwords: How to set up your account step by step - Second part
How to use Google AdWords for your business? First part