What Is The Marketing Value of Blogs?

(5:13)

Here is another interesting interview about blogging. In this video Ralph Wilson is talking with Amanda Wattlington about blogs in general and about how and why to include a blog in your marketing mix. One of the main advantages is the interaction of our costumers with our company and then the availability of a informal face of the brand. What are the needed steps to use blogging as a part of marketing mix is another interesant question. Watch this video to find out more. Read more ideas to improve your marketing blog.

3 Funnel Analysis with Web Analytics

In this great 3:16 min video we find out what is a funnel analysis (a stage by stage view of visitors) for a website. How could we use funnel model to reduce the abandonment from each stage (or to increase the number of conversions)? What group of visitors (source, keywords, campaings) converts better? Which pages on a specific website convert? Which not?
Read more about funnel analysis and see useful examples.

Find out how to use funnel analysis to improve your website using Google Analytics (4 steps to site optimisation).

The Power of Bounce Rate with Avinash Kaushik

(4:46)

A great video about bounce rate: what does it mean? How to read this metric? A high bounce rate could mean that the structure, the content of that page is not appropriate? How did the visitors enter on that page? There is any connection between a specific keyword (used by visitors to find my website) and the content of that page? Read how to improve your bounce rate.

Web 2.0 Analytics: How to Measure Social Media? with Jim Sterne

by SESConferenceExpo (2:16)

What are the main indicators in web 2.0 analytics? This is a great video with Jim Sterne who talks about 4 indicators: behavior on my website, business outcomes, attitude in my website and attitude in the blogosphere. What are the questions to ask regarding my website impact? How to measure the social media impact?
How should be a website using the statements of Steve Krug (Don't make me think! a book about human computer interaction and web usability) and Bryan Eisenberg, John Quarto-vonTivadar, Lisa T. Davis (Always be testing a guide to Google Web Optimizer) ? Enjoy this video!

What is Web 2.0? Content? Community? Tools?

(3:32)

A great video about web 2.0. A video with the definition of web 2.0 made by more than 10 top internet personalities: Tony Perkins, Scott Milener, Aaron Cohen, Tim O'Reilly, ... Shortly, web 2.0 is: search, tools or applications, content, community, value added by users,

2 Introduction to Web Analytics - John Marshall

by InteractiveAlex (2:30)

This time John Marshall talks about the difference between web stats and web analytics. Enjoy.
Related posts: Introduction to Google Analytics and web analytics
Web Analytics as a Career

1 Why analyse your website? - John Marshall

by InteractiveAlex (2:37)

Here is a short and interesting video with John Marshall who worked for clicktracks.com: What is the purpose of web analytics? Any site could be improved. A great video for those who want to understand the necessity of using web analytics for their websites. Watch more videos with John Marshall on this blog.

Why web analytics are important?

(1:29)

Here is a short presentation of web analytics advantages. Why we need to use web analytics for our web site?
Related posts: Introduction to Web Analytics - John Marshall
The power of web analytics with Avinash Kaushik

Web Analytics as a Career

by WAAWebmanager (2:10)

How is a career in web analytics field? How are the people that work in this field? and... many more.