What Is The Marketing Value of Blogs?

(5:13)

Here is another interesting interview about blogging. In this video Ralph Wilson is talking with Amanda Wattlington about blogs in general and about how and why to include a blog in your marketing mix. One of the main advantages is the interaction of our costumers with our company and then the availability of a informal face of the brand. What are the needed steps to use blogging as a part of marketing mix is another interesant question. Watch this video to find out more. Read more ideas to improve your marketing blog.

Web 2.0 Analytics: How to Measure Social Media? with Jim Sterne

by SESConferenceExpo (2:16)

What are the main indicators in web 2.0 analytics? This is a great video with Jim Sterne who talks about 4 indicators: behavior on my website, business outcomes, attitude in my website and attitude in the blogosphere. What are the questions to ask regarding my website impact? How to measure the social media impact?
How should be a website using the statements of Steve Krug (Don't make me think! a book about human computer interaction and web usability) and Bryan Eisenberg, John Quarto-vonTivadar, Lisa T. Davis (Always be testing a guide to Google Web Optimizer) ? Enjoy this video!

Business Blogging: how to promote your blog, platforms, writing style, advantages

by webmarketingtoday

Introduction to business blogging: platforms, writing style, how to promote your blog, advantages of having a firm blog.