Search engine marketing campaign mistakes

Here is an interesting video about how to avoid some frequently SEM campaign mistakes. He is focusing on:
- poor training on SEM;
- your SEO viability;
- ROI strategy;
- choosing wrong keywords;
- half-hearted effort;
- link bait;
- social networks;
- limited content;
- ranking analysis;
- stuffing;
- holistic thinking;
- industry trends.

Title Tag Tips for search engines and mistakes

video by SEOVancouver

A great video for beginners. Why you should use a title tag? Where we can find the title tag? How important is the title tag as a SEO factor? Where is it displayed? How many characters it should have? How to write a title tag?

Keyword research for beginners

Visitors can find all your pages via search engines and not only the home page.
We can use more than one keyword phrase to target for a web site.
Use different keyword related phrases.
How to use wordtracker?

SEO Mistakes: duplicate content on index, title tags, page names

how to write page names | title tags | rel="nofollow" attribute | index.php | duplicate content on index/ home page

Read more on rel="nofollow" attribute