4Q: what are looking for your visitors on your website?

(9:51)

Here is an interesting video about 4Q, a free service which gives you the opportunity to know more about what yours visitors are looking for on your website and if they are pleased after their visit. A step by step video about why you should use this free tool.
Related post: Free 4Q Customer Service Survey - Jonathan Levitt
Landing page: how to create a customer oriented landing page?

Case study: Use Web Analytics to Maximize Your Website ROI - Part 1

(7:47)

This interesting video contains a case study (B2C) regarding the improvement of ROI (return of investment) on internet marketing spend using web analytics. How to translate the business goals into website goals? What is the process? What are the steps? In this first case study the issue is (a B2C ecommerce website) how to reduce the cost-per-transaction and not about how to generate traffic. Their first approach was to segment the marketing channels and the traffic sources. What were their next steps? What were the results? How looks the graphs of this process at the end of which the average cost per transaction was reduced for 5 times?
Next video contains a B2B case study.

Free 4Q Customer Service Survey - Jonathan Levitt

by webmarketingtoday (6:40)

Why people are coming to your site? Here is a short description of 4Q, a free website survey solution which uses a direct approach regarding the comunication with the visitors in contrast with web analytics solutions. This service helps you to know more about visitors that come to your site using 4 simple questions (4Q):
1. How satisfied are you overall?
2. What are you here to do (with 6 choices)?
3. Were you able to complete your task?
4. If 'yes' what was strong about your experience? If was 'not' why?
Watch this video to find out how this service is working.
Related posts: Landing page: how to create a customer oriented landing page?
What to Test to Optimize Your Landing Pages?

Competitor Analysis for SEO with Ross Dunn

video by webmarketingtoday

What a competiror analysis involves? More on: site architecture, quality links, site audit of competitors, optimisation elements, heading tags, navigational scheme.

Title Tag Tips for search engines and mistakes

video by SEOVancouver

A great video for beginners. Why you should use a title tag? Where we can find the title tag? How important is the title tag as a SEO factor? Where is it displayed? How many characters it should have? How to write a title tag?

Keyword Research: SEO Training Vancouver

3:14 min video by SEOVancouver

A short video about keyword research. How to choose appropriate keywords for your web site? Tips for keyword research. Keyword research tools: wordtracker, webceo, keyworddiscovery.

Free SEO tools: keywords trends

Here are some powerful SEO tools: Google Trends | search by country | hot trends | keyword competitive analysis | Microsoft adCenter Labs | keyword forecast | search funnels

Perspectives on SEO: links

buy links | valuable links | number of links on a page and ranking | links and competition | relevant anchor text | SEOpen FireFox plug-in

More details about SEO professionals

Poplabs at Search Engine Strategie New York 2008