AdWords: which ad perfoms better? Split Test

(9:00)

Which AdWords ad performs better, not only in terms of CTR or Conversion rate, but in terms of real efficiency? Watch a step by step presentation of a split test tool. Try this useful tool for better decisions.

Related post: Google Analytics with AdWords for more useful data

Ad Quality and Quality Score for beginners

(9:16)

Everybody discuss about AdWords in terms of Ad Quality, Quality Score, CPCs, but how many know what exactly is the relationship between all these parameters? Watch this recent great video (with exemples) from Google AdWords and you'll find the answer for:
What Quality Score is and how it affects your PPC and ad position (there is an easy to understand exemple with Tom and Mary :) )?
How affects keywords match your ad costs?
How important is the landing page (which have to have unic and useful content) in this equation?
How defines Google a high-quality ad in 3 words?
How to calculate an Ad position?
By what terms is the Quality Score determined?

Related posts: How to increase your AdWords Quality Score?
Improve your AdWords ClickThrough Rate

How to Write a Killer PPC Ad? - Mona Elesseily

(7:27)

A short video with ideas about how to write, how to test different versions of a PPC ad. What means to have a spacy ad? Should we have more than only one version for our PPC ad?
Related posts: How to calculate Return on Investment (ROI) in Google Analytics?
Pay Per Click (PPC) Explained - Do's and Don'ts

Pay Per Click (PPC) Explained - Do's and Don'ts

by eyeflowseo (4:33)

Watch his short video with exemples to find out more about Pay Per Click (PPC).

Related post: How to calculate Return on Investment (ROI) in Google Analytics?