Which are my great campaigns and keywords in AdWords? Use Google Analytics

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Is it enought to know your CTR to decide which campaign is better? Find out quickly how to decide which keywords, campaigns are better using Google Analytics and its feature: compare the site average. Which visits perform better? Which keywords? A short and concise video.
Related posts: Google Analytics with AdWords for more useful data (how to use Google Analytics with your AdWords account?)
Use AdWords Conversion Tracking

Advanced segmentation in Google Analytics: case studies

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How to create advanced relevant segments using Google Analytics? Watch these videos to find out how to combine more variables in the same report.

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How to create relevant segments using the last Google Analytics version? Here is an interesting video with exemples which presents how to create relevant segments in order to understand your visitors and to create personalized web analytics reports. Find out how to test all your segments.

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How to create a custom report in Google Analytics?

Related post: Web Analytics: segment your data with J. Marshall

Segment your visitors using 2 steps landing pages - Scott Brinker

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How to segment your visitors using 2 steps landing pages in order to achieve higher conversion rates? What criteria to use in this segmentation process? What are the visitors' advantages of this technique which can double or triple your conversion rate? Watch this video with Scott Brinker to find out more.
Related posts: Creative ideas for landing pages with Scott Brinker
Landing page: how to create a customer oriented landing page?

4 Web Analytics: segment your data with J. Marshall

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Why is useful to segment your data? (should I?) This short video on data segmentation presents the advantages of this process. Find out how to segment data and why it is so important. Is it average strong enough to explaine the real visitor's behaviour? Read more useful exemples and details regarding web analytics data segmentation.

Is there any connection between Star Trek and data segmentation? Maybe...

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Related posts: Case study: Use Web Analytics to Maximize Your Website ROI - Part 1
Advanced segmentation in Google Analytics: case studies

Case study: Use Web Analytics to Maximize Your Website ROI - Part 2

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This second video contains another interesting case study about a B2B website. The issue was that the paid search marketing program generated only a few costly leads. What was their approach for this problem and… what were the results? There is a diagram with all the important indicators for a better understanding: impressions, clicks, CPC, total cost, conversions, conversion rate, total conversions with their values before and after the improving program. What was the conversion rate before and after the analysis?
Related post: Case study: Use Web Analytics to Maximize Your Website ROI - Part 1

Case study: Use Web Analytics to Maximize Your Website ROI - Part 1

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This interesting video contains a case study (B2C) regarding the improvement of ROI (return of investment) on internet marketing spend using web analytics. How to translate the business goals into website goals? What is the process? What are the steps? In this first case study the issue is (a B2C ecommerce website) how to reduce the cost-per-transaction and not about how to generate traffic. Their first approach was to segment the marketing channels and the traffic sources. What were their next steps? What were the results? How looks the graphs of this process at the end of which the average cost per transaction was reduced for 5 times?
Next video contains a B2B case study.