How to use your videos as a strategic tool?

This video contains some interesting and simple ideas about how to use a video to increase the web traffic on a web site. Use a demand or a call to action in your title, use key terms, localize your products or services here are only a few of these simple ideas. Then, there are answers to questions like:
- how to determine what keywords are appropriate for my video?
- how to write a great description for my video?
In addition, there are some ideas about how to track your marketing strategy.

Search engine marketing campaign mistakes

Here is an interesting video about how to avoid some frequently SEM campaign mistakes. He is focusing on:
- poor training on SEM;
- your SEO viability;
- ROI strategy;
- choosing wrong keywords;
- half-hearted effort;
- link bait;
- social networks;
- limited content;
- ranking analysis;
- stuffing;
- holistic thinking;
- industry trends.

Title tag, description tag explaned for SEO: exemples, ideas

Find out what is the importance of the title and description tags for your website from a SEO point of view. How to write a great description tag? Watch this video to find a lot of exemples about how to improve your position on search engines and how to write relevant page descriptions that increase your click rate.
Related posts: Title Tags for SEO
Meta description tag for beginners
How to write SEO friendly page titles?

Avinash Kaushik presents Enterprise Features for GAnalytics

(23:12)

Related post: Web analytics and the online success - Eric T. Peterson
The power of web analytics with Avinash Kaushik

Google Ad Planner: how to define your target audience

(2:25)

How to define my targets for a campaing? Watch this video with exemples to understand how to: establishing details regarding the geography (by state or/and by region), the language preference, demographics in terms of gender and age, online behavior (which website are they interested in?), keywords. A great media-planning lesson.
Related posts: Google Ad Planner: first steps in a better online campaign

The power of web analytics with Avinash Kaushik

(30:08)

A great video about the power of web analytics with Avinash Kaushik. Enjoy.
In this video Avinash is talking about the effectiveness of measurement of an ad in a magazine in comparison with an ad on a website. What are the advantages of an ad in terms of effectiveness? What is the story of his book “Web analytics – an hour a day”?
What are the advantages of Google Analytics in comparison with other web analytics tool?
What should I do with my keywords list? How to test these keywords? How to use Google Insights for Search to improve your web visibility?

Related post: Avinash Kaushik presents Enterprise Features for GAnalytics

Google Ad Planner: first steps in a better online campaign

(0:52)

Google Ad Planner is a combination of geograhphy, demographics, keywords and visited websites. Find out more about the 3 key challenges of this tool: reach, relevance and insights. Watch this short and concise video introduction in order to better organize your online campaigns.

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(1:45)

Find out what what are the main features of Google Ad Planner. A short introduction to its structure and functionalities.
Read more about this: Google Ad Planner: how to define your target audience

Use Motion charts in your Google Analytics account

(2:46)

Yes, motion charts are now available in your Google Analytics account. Find out how you can use and interprete your data using this option.

An here is another kind of presentation of the same... motion charts. Very funny.

Read more about motion charts on Google Analytics Blog.

Google AdWords: Optimization Features for better results

(2:43)

How to use properly Google's Advanced Optimization Features from your AdWords account? What ad serving option to chose under the Advanced Options heading: Optimize or Rotate? What Google recommends you to choose (last line of the text on page)? But Frank Rumbauskas (a Google-Certified AdWords Professional)? Watch this short video to find out!
Related post: Use AdWords Conversion Tracking

Improve your AdWords ClickThrough Rate

(3:44)

In this great video with a lot of exemples, Frank Rumbauskas - a Google-Certified AdWords Professional - begins this discussion by explaining what is Clickthrough Rate, how important is it in your AdWords account (more important than your bid price) and what is its impact on your AdWords campaign. So, watch this video to learn how to increase our clickthrough rate. It's a good idea to use my keywords in my title and content ad? How to use keyword feature? What keyword macro does?
Related post: How to increase your AdWords Quality Score?

How to increase your AdWords Quality Score?

(5:44)

Here is a video regarding the Google AdWords services, a discussion about Google's slap and some ideas about how to fix this problem. What is and on what is based the Quality Score? How should look the landing page in terms of title page, meta description tag, meta keyword tag, keywords density, in order to obtain a good quality score? Why should I have more landing pages for a AdWords campaign?
Related posts: Improve your AdWords ClickThrough Rate
Ad Quality and Quality Score for beginners

Case study: Use Web Analytics to Maximize Your Website ROI - Part 2

(7:40)

This second video contains another interesting case study about a B2B website. The issue was that the paid search marketing program generated only a few costly leads. What was their approach for this problem and… what were the results? There is a diagram with all the important indicators for a better understanding: impressions, clicks, CPC, total cost, conversions, conversion rate, total conversions with their values before and after the improving program. What was the conversion rate before and after the analysis?
Related post: Case study: Use Web Analytics to Maximize Your Website ROI - Part 1

Case study: Use Web Analytics to Maximize Your Website ROI - Part 1

(7:47)

This interesting video contains a case study (B2C) regarding the improvement of ROI (return of investment) on internet marketing spend using web analytics. How to translate the business goals into website goals? What is the process? What are the steps? In this first case study the issue is (a B2C ecommerce website) how to reduce the cost-per-transaction and not about how to generate traffic. Their first approach was to segment the marketing channels and the traffic sources. What were their next steps? What were the results? How looks the graphs of this process at the end of which the average cost per transaction was reduced for 5 times?
Next video contains a B2B case study.

What Is The Marketing Value of Blogs?

(5:13)

Here is another interesting interview about blogging. In this video Ralph Wilson is talking with Amanda Wattlington about blogs in general and about how and why to include a blog in your marketing mix. One of the main advantages is the interaction of our costumers with our company and then the availability of a informal face of the brand. What are the needed steps to use blogging as a part of marketing mix is another interesant question. Watch this video to find out more. Read more ideas to improve your marketing blog.

How to Write a Killer PPC Ad? - Mona Elesseily

(7:27)

A short video with ideas about how to write, how to test different versions of a PPC ad. What means to have a spacy ad? Should we have more than only one version for our PPC ad?
Related posts: How to calculate Return on Investment (ROI) in Google Analytics?
Pay Per Click (PPC) Explained - Do's and Don'ts

Pay Per Click (PPC) Explained - Do's and Don'ts

by eyeflowseo (4:33)

Watch his short video with exemples to find out more about Pay Per Click (PPC).

Related post: How to calculate Return on Investment (ROI) in Google Analytics?

Geotargeting: How to optimize for local search?

by webmarketingtoday

How local search works? Local search works better than yellow pages? How to optimize your website for local search? Local search tips. Read more on local search. How to add a searchable map to my website?

Business Blogging: how to promote your blog, platforms, writing style, advantages

by webmarketingtoday

Introduction to business blogging: platforms, writing style, how to promote your blog, advantages of having a firm blog.

Competitor Analysis for SEO with Ross Dunn

video by webmarketingtoday

What a competiror analysis involves? More on: site architecture, quality links, site audit of competitors, optimisation elements, heading tags, navigational scheme.

Matt Cutts gives tips to small business owners

10:30 min video by wwwreachd
A great video with tips for small web sites.