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Showing posts with label Web_analytics. Show all posts

Which are my great campaigns and keywords in AdWords? Use Google Analytics

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Is it enought to know your CTR to decide which campaign is better? Find out quickly how to decide which keywords, campaigns are better using Google Analytics and its feature: compare the site average. Which visits perform better? Which keywords? A short and concise video.
Related posts: Google Analytics with AdWords for more useful data (how to use Google Analytics with your AdWords account?)
Use AdWords Conversion Tracking

Avinash Kaushik presents Enterprise Features for GAnalytics

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The power of web analytics with Avinash Kaushik

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A great video about the power of web analytics with Avinash Kaushik. Enjoy.
In this video Avinash is talking about the effectiveness of measurement of an ad in a magazine in comparison with an ad on a website. What are the advantages of an ad in terms of effectiveness? What is the story of his book “Web analytics – an hour a day”?
What are the advantages of Google Analytics in comparison with other web analytics tool?
What should I do with my keywords list? How to test these keywords? How to use Google Insights for Search to improve your web visibility?

How to calculate Return on Investment (ROI) in Google Analytics?

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What is ROI (Return on Investment)? How to calculate ROI for your website? Watch this great video with exemples in order to understand and to use properly this financial indicator. Find out what is the relationship between number of impresions, clicks, CTR, total cost, average CPC, conversions, conversion rate, cost per corversion and profit per conversion in order to decide the best ROI for your business.

Advanced segmentation in Google Analytics: case studies

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How to create advanced relevant segments using Google Analytics? Watch these videos to find out how to combine more variables in the same report.

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How to create relevant segments using the last Google Analytics version? Here is an interesting video with exemples which presents how to create relevant segments in order to understand your visitors and to create personalized web analytics reports. Find out how to test all your segments.

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How to create a custom report in Google Analytics?

Use Motion charts in your Google Analytics account

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Yes, motion charts are now available in your Google Analytics account. Find out how you can use and interprete your data using this option.

An here is another kind of presentation of the same... motion charts. Very funny.

Read more about motion charts on Google Analytics Blog.

Introduction to Google Analytics and web analytics

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Here is an interesting step by step video on Google Analytics and web analytics. How to use and how to interprete the data from your Google Analytics account?
What is a visit on your site? What is bounce rate? What is the context of your data?
What are your traffic sources? Find out how many visitors are finding your site using keywords. Watch thisvideo to find out some interesting ideas regarding your paid keywords. How to segment the data? How to defines conversions goals for your site (a non-commercial or commercial)? Do you need to know about key performance indicators?
Related posts: Introduction to Web Analytics - John Marshall

How to decrease bounce rate? Use your web analytics data

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What does bounce rate mean? How to decrease the bounce rate of your site? Watch this video to find out some great exemples and ideas to decrease the bounce rate. Watch this video to make more available your content (product) for your visitors (like in merchandising - "Merchandising is the process of exposing the product in the danger of being bought")... in other words find out how to put your content in the danger of being accessed.

Related posts: The Power of Bounce Rate with Avinash Kaushik

Web analytics and the online success - Eric T. Peterson

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Being in Rotterdam at e.day 07, Eric T. Peterson holds an interesting conference about web analytics and its importance for online success. What are the main steps to follow in order to extract useful results from your data? Is web analytics easy? How to use web analytics to improve your marketing online revenue? How many companies have a web analytics strategy? Do you want to know in details what RAMP is (Resources, Analysis, Multivariate testing, Process)? Watch this video to find out some interesting answers and stories from web analytics industry.
Related posts: Measurement, Engagement and Attention with Eric T. Peterson
Website Optimizer, What Should I Test?
Web Analytics as a Career
Why analyse your website? - John Marshall

Why measure how people interact with videos? A web analytics approach with Eric Peterson

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Why to measure how people interact with your videos? What are the main indicators to measure? What is the level of engagement for people who watch videos? How change all your video the interaction with your visitors? Watch this video with Eric Peterson to find out.
Related post: Measurement, Engagement and Attention with Eric T. Peterson

Firefox extension for Google Analytics: how to add business data to Google Analytics account?

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How to give more context for your data from Google Analytics account? Find out what kind of data you can add with GA Notes to your account and how this Firefox add-on works. Watch a useful presentation about how to share important data in your Google Analytics account with your team or with your partners. Read more about this Firefox extension on the developer blog.

Google Analytics with AdWords for more useful data

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How well your AdWords keywords perform? How to use Google Analytics with your AdWords account? This video presents you the needed steps in order to link your Google Analytics account to AdWords account. And then... how to create detailed reports for your AdWords campaigns?
Related posts: Ad Quality and Quality Score for beginners
Use AdWords conversion tracking

5 What is an A/B test? How to do it? with John Marshall

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According to wikipedia an A/B testing (also known as split testing) is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages.

In this great video J. Marshall discuss about the A/B test: why and how to do it for a website? Who have to decide which is the best website design: the visitors or the web designer? How to use A/B test to find out? Read more about how to effectively do an A/B free test using Google Optimizer and what we can test.
Related post: Website Optimizer, What Should I Test?

4 Web Analytics: segment your data with J. Marshall

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Why is useful to segment your data? (should I?) This short video on data segmentation presents the advantages of this process. Find out how to segment data and why it is so important. Is it average strong enough to explaine the real visitor's behaviour? Read more useful exemples and details regarding web analytics data segmentation.

Is there any connection between Star Trek and data segmentation? Maybe...

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Case study: Use Web Analytics to Maximize Your Website ROI - Part 2

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This second video contains another interesting case study about a B2B website. The issue was that the paid search marketing program generated only a few costly leads. What was their approach for this problem and… what were the results? There is a diagram with all the important indicators for a better understanding: impressions, clicks, CPC, total cost, conversions, conversion rate, total conversions with their values before and after the improving program. What was the conversion rate before and after the analysis?
Related post: Case study: Use Web Analytics to Maximize Your Website ROI - Part 1

Case study: Use Web Analytics to Maximize Your Website ROI - Part 1

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This interesting video contains a case study (B2C) regarding the improvement of ROI (return of investment) on internet marketing spend using web analytics. How to translate the business goals into website goals? What is the process? What are the steps? In this first case study the issue is (a B2C ecommerce website) how to reduce the cost-per-transaction and not about how to generate traffic. Their first approach was to segment the marketing channels and the traffic sources. What were their next steps? What were the results? How looks the graphs of this process at the end of which the average cost per transaction was reduced for 5 times?
Next video contains a B2B case study.

3 Funnel Analysis with Web Analytics

In this great 3:16 min video we find out what is a funnel analysis (a stage by stage view of visitors) for a website. How could we use funnel model to reduce the abandonment from each stage (or to increase the number of conversions)? What group of visitors (source, keywords, campaings) converts better? Which pages on a specific website convert? Which not?
Read more about funnel analysis and see useful examples.

Find out how to use funnel analysis to improve your website using Google Analytics (4 steps to site optimisation).

The Power of Bounce Rate with Avinash Kaushik

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A great video about bounce rate: what does it mean? How to read this metric? A high bounce rate could mean that the structure, the content of that page is not appropriate? How did the visitors enter on that page? There is any connection between a specific keyword (used by visitors to find my website) and the content of that page? Read how to improve your bounce rate.

Web 2.0 Analytics: How to Measure Social Media? with Jim Sterne

by SESConferenceExpo (2:16)

What are the main indicators in web 2.0 analytics? This is a great video with Jim Sterne who talks about 4 indicators: behavior on my website, business outcomes, attitude in my website and attitude in the blogosphere. What are the questions to ask regarding my website impact? How to measure the social media impact?
How should be a website using the statements of Steve Krug (Don't make me think! a book about human computer interaction and web usability) and Bryan Eisenberg, John Quarto-vonTivadar, Lisa T. Davis (Always be testing a guide to Google Web Optimizer) ? Enjoy this video!

2 Introduction to Web Analytics - John Marshall

by InteractiveAlex (2:30)

This time John Marshall talks about the difference between web stats and web analytics. Enjoy.
Related posts: Introduction to Google Analytics and web analytics
Web Analytics as a Career

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