How to use Google Adwords for your business? Second part

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For what kind of business is AdWords programe for? A useful video for the very beginners.
Related posts: Google Adwords: How to set up your account step by step - First part
How to use Google Adwords for your business? First part

How to use Google Adwords for your business? First part

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In this first part from this serie about Google AdWords you can find out what Google Adwords is, where appears its ads, how it works and that you can use it for your web site or blog (size doesn't matter). A step by step video tutorial full of exemples for the very beginners. Watch this video to understand the basics of Google AdWords program for advertisers and users. Read more about Google AdWords on Wikipedia.
Related posts: AdWords: how to set up a campaign?
How to use Google Adwords for your business? Second part

Landing page: how to create a customer oriented landing page?

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Here is another interesting video made by Ralph Wilson about how to optimize your landing pages for a better experience of your visitors. In this video he's discussing with a landing pages specialist about how to create pages in order to warm up your visitors by presenting to them the benefits of buying and not only features regarding a specific product. Watch this video (with a lot of exemples) to find an interesting point of view about landing pages.
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Test Your Landing Pages with Tim Ash

AdWords: which ad perfoms better? Split Test

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Which AdWords ad performs better, not only in terms of CTR or Conversion rate, but in terms of real efficiency? Watch a step by step presentation of a split test tool. Try this useful tool for better decisions.

Related post: Google Analytics with AdWords for more useful data

AdWords: how to set up a campaign?

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How to set up an AdWords campaign? Watch this video to find out the needed steps and some tips for better results: naming campaigns, how to set up ad groups? How to avoid to be slapped by Google? Which keywords are working?
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How to increase your AdWords Quality Score?

Google Analytics with AdWords for more useful data

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How well your AdWords keywords perform? How to use Google Analytics with your AdWords account? This video presents you the needed steps in order to link your Google Analytics account to AdWords account. And then... how to create detailed reports for your AdWords campaigns?
Related posts: Ad Quality and Quality Score for beginners
Use AdWords conversion tracking

Ad Quality and Quality Score for beginners

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Everybody discuss about AdWords in terms of Ad Quality, Quality Score, CPCs, but how many know what exactly is the relationship between all these parameters? Watch this recent great video (with exemples) from Google AdWords and you'll find the answer for:
What Quality Score is and how it affects your PPC and ad position (there is an easy to understand exemple with Tom and Mary :) )?
How affects keywords match your ad costs?
How important is the landing page (which have to have unic and useful content) in this equation?
How defines Google a high-quality ad in 3 words?
How to calculate an Ad position?
By what terms is the Quality Score determined?

Related posts: How to increase your AdWords Quality Score?
Improve your AdWords ClickThrough Rate

Use AdWords Conversion Tracking

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How useful is AdWords conversion tracking? How to set up actions? According to AdWords blog, website owners who use the AdWords conversion tracking have the possibility to choose to display the Google site stats logo on their conversion pages.
Related post: Google AdWords: Optimization Features for better results

Google AdWords: Optimization Features for better results

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How to use properly Google's Advanced Optimization Features from your AdWords account? What ad serving option to chose under the Advanced Options heading: Optimize or Rotate? What Google recommends you to choose (last line of the text on page)? But Frank Rumbauskas (a Google-Certified AdWords Professional)? Watch this short video to find out!
Related post: Use AdWords Conversion Tracking