SEO4success: June 2008

Measurement, Engagement and Attention with Eric Peterson

http://www.podtech.net/home/3268/eric-peterson-web-analytics-guru-on-social-media-measurement

by Jeremiah Owyang (12:22)

This is a greeeat video with Eric T. Peterson about visitors' engagement, measurement and attention. Why is so important to know all of these things about your visitors? A great interview about the website efficiency.
Related post: Why measure how people interact with videos? A web analytics approach with Eric Peterson

How to Write a Killer PPC Ad? - Mona Elesseily

(7:27)

A short video with ideas about how to write, how to test different versions of a PPC ad. What means to have a spacy ad? Should we have more than only one version for our PPC ad?
Related posts: How to calculate Return on Investment (ROI) in Google Analytics?
Pay Per Click (PPC) Explained - Do's and Don'ts

Pay Per Click (PPC) Explained - Do's and Don'ts

by eyeflowseo (4:33)

Watch his short video with exemples to find out more about Pay Per Click (PPC).

Optimizing Ecommerce Product Images with Bryan Eisenberg

by webmarketingtoday (6:53)

A short video on testing and on the importance of context for an image product. What makes a good product image?

Website Optimizer, What Should I Test?

by Google (1:03:13)

This video is a great introduction to Google Website Optimizer and to testing best practices. How to choose the design of a landing page that converts better? What means to test, to optimize my web pages? How to optimize my content to increase the effectiveness of your web site? What is the relationship between Google Adwords, Google Analytics and Google Website Optimizer? Experimentation ideas that could be used to improve a website (independent variables): copy, testimonials, coupons, color, fonts, sizes, layout, form fields, headline, images, call to action. What are the best practices in web marketing experimentation? What are the main groups of buyers? How they buy? How could I improve my website for these different groups of buyers?
Levels of pyramid optimization (0:35:53):

functional
accesible
usable
intuitive
persuasive

Formulas for better results (0:38:18):

product images tell a story
test your headlines and copy
forms and pint of action
calls to action - get them to click
don't make them wait

3 ways to test headlines (0:43:23):

test fractions or percentages to prove your claim
test asking questions in the headline
test self-focused (we) versus costumer-focused text (you)

Words really do matter: 12 great ideas to test your text (0:45:14):

test the offer itself
test long vs. short and formating (bullets vs. block text)
text long vs. short sentences and paragraphs
text punctuation - do dashes work better than comas or ellipses
test ordering the copy with charts or copy with pix or block copy with bullets. Which comes first?
test placement of copy on the page

Optimizing forms with point of action (0:47:12).
Add to cart buttons and more: 8 variables, including (0:48:58): wording, shape, size, style, icon, color, location, legibility.
Read more ideas to improve your website effectiveness (64 tips) using Google Website Optimizer.
Related posts: Creative ideas for landing pages with Scott Brinker
Landing page: How to create a customer oriented landing page?

A Small Business Approach to Web Analytics: John Marshall

by webmarketingtoday

This is another great introduction to web analytics (with John Marshall from clicktracks) for small business owners. What's wrong with web analytics? How to use a web analytics tool? PPC or organic listing? Some great web analytics tools. What is the real problem in web analytics area: to have the best tool or to have somebody (a web analytics consultant) to read the graphs, the indicators? Do we have the appropriate mindset for web analytics? Read more on web analytics on this blog.

Removing your content from Google: Matt Cutts discusses webmaster tools

by Google

A great video with Matt Cutts on webmaster tools. How to use .httacces file to restrict bots to crawl a specific part of my web site? Useful spider meta commands and instances: meta name=”robots” content=”index”, meta name=”robots” content=”follow”, meta name=”robots” content=”noindex“, meta name=”robots” content=”nofollow”, meta name=”robots” content=”noindex,nofollow”, meta name=”robots” content=”noarchive".

Introduction to web analytics with Jim Sterne of eMetrics

by webmarketingtoday

An interesting video on web analytics for beginners: How to use ?, Why to use? , What is it? What means to have a successful website from web analytics perspective? What are the main web analytics indicators?

Diagnose crawling with Google Webmaster Tools

by webmarketingtoday

What is an robots.txt file? How to use robots.txt? How to block a part of my website from crawling? Diagnose your website problems using Google webmaster tools.

Geotargeting: How to optimize for local search?

by webmarketingtoday

How local search works? Local search works better than yellow pages? How to optimize your website for local search? Local search tips. Read more on local search. How to add a searchable map to my website?

Analytics Can Help Content Work Better

by webmarketingtoday

Is your content effective? Is my content useful and easy to read/understand? What are the main web analytics indicators? How do I determine my website's effectiveness? What are Google Analytics features ? How to benchmark my website? How to improve the conversion rate?

How to develop a content strategy? Rebecca Lieb

by webmarketingtoday

A video about how and why to write content for your web site. What to do to have a fresh web site and not a broshure-ware?
Related post: Continuous improvement with J. Sterne

Rethinking Search: Keyphrases & Long Tail - Avinash Kaushik

by webmarketingtoday

A great video on SEO from a web analyst point of view. Keywords or key phrases? What is the average number of keywords in a query? Long tail? How to choose appropriate keywords for my e-business? Search engine optimisation is a long term or short strategy? How to use the long tail theory for your web site (for organic and paid web traffic)?

How do the Search Engines Decide How Web Sites Rank?

by EcommerceApprentice

A short video about search engines algorithm from historical point of view. He's discussing about the power of using a real, valuable anchor text and about link popularity, link reputation and Page Rank.

How to Use SEO for Firefox

by seobook

Bad SEO: Doorway and Portal Pages

by eyeflowseo

Backlink checker with anchor text, nofollow link in CSV format

When we build our presence online using SEO techniques we need a method of checking how many backlinks you have.
Here is an advanced backlink checker that checks PR, Anchor Text, Anchor Type, NoFollow and the number of other links on the page your link is on!
You put in your URL and you'll have:

backlink URL

backlink homepage pagerank

backlink page pagerank

backlink site incoming links

nofollow: yes/no

anchor text

and you can export all of these to CSV and track them monthly.

You can use this one if the link above doesn't work anymore:

- backlink checker from seoheap.com (very good). In plus, there are some other webmaster tools.
- backlink watch (it's working really well) or
- bluebacklinks