Measurement, Engagement and Attention with Eric Peterson

by Jeremiah Owyang (12:22)

This is a greeeat video with Eric T. Peterson about visitors' engagement, measurement and attention. Why is so important to know all of these things about your visitors? A great interview about the website efficiency.
Related post: Why measure how people interact with videos? A web analytics approach with Eric Peterson

How to Write a Killer PPC Ad? - Mona Elesseily

(7:27)

A short video with ideas about how to write, how to test different versions of a PPC ad. What means to have a spacy ad? Should we have more than only one version for our PPC ad?
Related posts: How to calculate Return on Investment (ROI) in Google Analytics?
Pay Per Click (PPC) Explained - Do's and Don'ts

Pay Per Click (PPC) Explained - Do's and Don'ts

by eyeflowseo (4:33)

Watch his short video with exemples to find out more about Pay Per Click (PPC).

Related post: How to calculate Return on Investment (ROI) in Google Analytics?

Optimizing Ecommerce Product Images with Bryan Eisenberg

by webmarketingtoday (6:53)

A short video on testing and on the importance of context for an image product. What makes a good product image?

Website Optimizer, What Should I Test?

by Google (1:03:13)

This video is a great introduction to Google Website Optimizer and to testing best practices. How to choose the design of a landing page that converts better? What means to test, to optimize my web pages? How to optimize my content to increase the effectiveness of your web site? What is the relationship between Google Adwords, Google Analytics and Google Website Optimizer? Experimentation ideas that could be used to improve a website (independent variables): copy, testimonials, coupons, color, fonts, sizes, layout, form fields, headline, images, call to action. What are the best practices in web marketing experimentation? What are the main groups of buyers? How they buy? How could I improve my website for these different groups of buyers?
Levels of pyramid optimization (0:35:53):

• functional
• accesible
• usable
• intuitive
• persuasive

Formulas for better results (0:38:18):

• product images tell a story
• test your headlines and copy
• forms and pint of action
• calls to action - get them to click
• don't make them wait

3 ways to test headlines (0:43:23):

• test fractions or percentages to prove your claim
• test asking questions in the headline
• test self-focused (we) versus costumer-focused text (you)

Words really do matter: 12 great ideas to test your text (0:45:14):

• test the offer itself
• test long vs. short and formating (bullets vs. block text)
• text long vs. short sentences and paragraphs
• text punctuation - do dashes work better than comas or ellipses
• test ordering the copy with charts or copy with pix or block copy with bullets. Which comes first?
• test placement of copy on the page

Optimizing forms with point of action (0:47:12).
Add to cart buttons and more: 8 variables, including (0:48:58): wording, shape, size, style, icon, color, location, legibility.
Read more ideas to improve your website effectiveness (64 tips) using Google Website Optimizer.
Related posts: Creative ideas for landing pages with Scott Brinker
Landing page: How to create a customer oriented landing page?

A Small Business Approach to Web Analytics: John Marshall

by webmarketingtoday

This is another great introduction to web analytics (with John Marshall from clicktracks) for small business owners. What's wrong with web analytics? How to use a web analytics tool? PPC or organic listing? Some great web analytics tools. What is the real problem in web analytics area: to have the best tool or to have somebody (a web analytics consultant) to read the graphs, the indicators? Do we have the appropriate mindset for web analytics? Read more on web analytics on this blog.

Removing your content from Google: Matt Cutts discusses webmaster tools

by Google

A great video with Matt Cutts on webmaster tools. How to use .httacces file to restrict bots to crawl a specific part of my web site? Useful spider meta commands and instances: meta name=”robots” content=”index”, meta name=”robots” content=”follow”, meta name=”robots” content=”noindex“, meta name=”robots” content=”nofollow”, meta name=”robots” content=”noindex,nofollow”, meta name=”robots” content=”noarchive".

Introduction to web analytics with Jim Sterne of eMetrics

by webmarketingtoday

An interesting video on web analytics for beginners: How to use ?, Why to use? , What is it? What means to have a successful website from web analytics perspective? What are the main web analytics indicators?

Diagnose crawling with Google Webmaster Tools

by webmarketingtoday

What is an robots.txt file? How to use robots.txt? How to block a part of my website from crawling? Diagnose your website problems using Google webmaster tools.